Let me ask you a simple question. Are you going to keep your current job for the rest of your life?
Well, I don’t think so and neither do you.
So how do you market yourself as a creative person?
Your reel? How many new TV commercials have you produced in the last year? Where do those spots run? Prime Time TV or YouTube?
Your book? When was the last time you produced a new print ad or brochure for your client?
Have you produced more content than creative in the past year?
Certainly anything digital is defining the ad industry’s more dynamic frontiers in this day and age. Your content needs to be out in the digital world.
We all know that the world is going completely digital. U.S. Online spending is projected to increase 20% in 2011 and to reach $8.3 Billion by the year 2015.
Social media is all abuzz.
Is your personal brand lighthouse shining brightly in the digital world there or are you not on the radar?
If a company Google’s you, what do they find?
I am pretty sure that the majority of creative people are on Facebook but do they tweet?
If you are a copywriter are you repurposing your voice in a blog?
I rarely see creative people who are robust on Linkedin, yet that is the social media platform that agency recruiting departments and headhunters use. Why not? Is Linkedin something just for account people?
Linkedin is key to helping you find your next job which you should be looking for to some degree every week while you are working.
This week, I read that nine out of ten employers recruit on social media. Unsurprisingly, Linkedin was the clear leader among social media recruiting sites.
So how is your Linkedin photo? I bet the photographer who has been calling you every month for the last six months would be more than happy to take a new photo of you. You wouldn’t shoot your next ad with your phone would you?
Turn your book into your Linkedin recommendations. Think about that for a bit.
Do a daily update on new work, campaigns, events, articles to keep you in front of your network.
Build your connections. Your goal should be to have at least 250 LinkedIn connections.
Don’t forget to use all your resources, post your blogs on your updates.
Remember that the worst time to time to find a job is when you are not working. The best time to find a job is when you are working.
I would be happy to Linkedin with you and share some other thoughts.
Hank Blank frequently speaks to AAF Chapters on Why Agencies Don’t Want New Business and to many organizations and companies on How to Rise Above the Crowd You can contact Hank at firstname.lastname@example.org or visit his site http://www.hankblank.com
You can connect with Hank on Linkedin
Follow his updates on twitter @hankblank
Watch his video on YouTube on How to Rise Above the Crowd.