Why Agency People Need to Hedge Their Bets

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The longer you stay in this business the greater the chances are that you are going to get fired. The algorithm of the workplace today.

Sad but true. Don’t focus on the sad but anticipate and prepare for the true.

You may not believe this but I only report what I hear, see, and read in emails.

I got an email from a new friend the other day. They said they had watched one of my videos on “Why Agency Case Studies Are A Curse & A Blessing.”

My videos are produced by somebody who is 27 years old.

He was a copywriter and said he was aged out of the game.

I asked him how old he was and he said 51. Continue reading

Why Hiring Practices in the Marketing World Are Upside Down.

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I’ve spent my entire working life in the Advertising world. When I started my career there were basically two kinds of agencies, Advertising and PR.

Today, the marketing world is much more fragmented and segmented as Marketers like to say.

In the New Normal,Advertising is also Digital Marketing, Social Media, Lead Gen, Analytics, SEO, Content Marketing and any other segment you work in and promote.

In the Old Normal my elevator speech would have been much shorter but life changed the course of the world that some companies can’t see.

Most companies look for talent in the old way. They model the future, on the hiring practices of the past when trying to attract their future. That’s how I was hired so let’s repeat it. In the New Normal if you say that’s the way it’s always been done you will be disrupted. Continue reading

Why You Have to Up Your Networking Game.

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I meet a lot of people each and every day.

Recently, I’ve met with some great connectors that I’ve known but not at a networking event. One on one. In their offices for a glass of wine, a coffee or over lunch.

They said they were tired of the old networking game.

The large group networking game was very popular during the Great Recession and its sputter of today. The shotgun approach. In the depths of the Recession any activity was progress. The fire of the recession is not out. The embers are still red hot for the folks who are looking into the fire of losing their jobs. It happens every day, even in these days of low unemployment.

The people I met with are great networkers. Many are much better than I in their ways so I listen to their comments. Maybe I can incorporate what works for them into my ways.

They often tell me that they are networking less and in different ways. Continue reading

They Move Around A Lot

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Today we live in a word where blunt instruments rarely work and yet many companies continue to use them in their hiring practices. I’m often on the phone with a client or meeting in person and they look at a resume I’ve submitted. They scan the resume and say “They’ve moved around a lot.”

Yet I have met with agency principals that talk about how they have turned over more than half their entire staff in the last year because they wanted to shake things up. They create the problem that they criticize but wisdom doesn’t come easily to many in the New Normal.

Longevity doesn’t predict career success in many ways although many companies and their employees swear by it. That theory over indexes with people that haven’t lost their job in a while.

Why do so many companies still love the hiring road plan of the past?  Did they not experience the Great Recession? Continue reading

The First Thing That People in Transition Need to Do Is to Lose Their Minds

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Yes you need to change your wiring and learn a new way to land a job these days. It is the New Normal.

People in transition try to figure out their new life by what worked for them when they were successfully working and how they got a job in the past.

If they have been working for 10 years at their previous job they may have found it in a newspaper. Think that works today?

Job hunting is the farthest thing away from working unless you know how to turn your job skills into knowing how to market yourself.

I had a coffee the other day with a person newly arrived in the out of work game. I’ve been out of the game for a long time. It was at a Starbucks I really like. Right across from the Mission in San Juan Capistrano. People were at restaurants for a late lunch and the Swallows Inn had a number of folks at the bar. The Farmer’s Market was starting. Continue reading

How To Fire Your Ad Agency.

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I got a call from a client friend of mine the other day. He asked me “How Do I Fire My Agency?” I had never been asked that before. I have been fired by a client or two when I worked for agencies so I know how bad news feels.

I have also met many agencies while conducting agency searches for clients and I know that some agencies deserve to be fired.

He shared that the agency had been with them for a number of years.

I immediately said that you should do it in person. They aren’t local he replied. Then by phone and a letter but not just an email I added. I have talked with him many times over recent years about the agency in question and he had shared his frustrations that they weren’t staffed correctly and had become order takers.

I guess the chicken had come home to roost. Continue reading

I’ve Been Aged Out Of My Job.

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I heard a term the other day that I had never heard before.“I’ve Been Aged Out of My Job.”

I have never heard or thought of that before. Maybe because I work for myself and if I aged out of the business I wouldn’t be writing this.

I have the same internal voice that I did when I was a kid. It never goes away. At times the volume goes up or down. It always goes forward even with bumps in the road.

Sure, I have heard about hiring biases for older folks which is totally true but you shouldn’t let companies define your age or your journey. You can always turn your knowledge into a job by working for yourself. You only have to be comfortable with jumping off tall buildings without a parachute and hoping you catch one before you hit the ground.

Not for the faint of heart. Continue reading