I don’t work remotely.
I work from my office in my house or on my IPad or my IPhone.
That’s because I don’t have a job. My job is me. It doesn’t matter where I am.
I learned about location when I was a puppy in Canada. Marshall McLuhan predicted a global village and he was right. He studied medieval history.
If you don’t believe the world is a global village watch how Wall Street reacts to financial issues on the other side of the world. It will impact your 401K no matter where you are. Continue reading
In the New Normal, absolutely true.
The sand boxes changed long ago.
Somebody sent me an article recently from the Harvard Business Review.
It was called six reasons why marketing is moving in-house.
It contained the usual suspects.
Agencies are slow.
Agencies are stuck on advertising.
Then the bullet to the heart. Are agencies attracting the best digital marketing talent?
In the New Normal, clients and digital agencies are often doing the same thing on opposite sides of the street.
Managing websites, SEO, PPC, Social Media, E Commerce, etc. etc. etc. Continue reading
I saw a recruiter on a panel once tell the audience that the biggest reason that people leave companies is their immediate boss.
It doesn’t matter how great the company is.
In a way your immediate boss is your employer
I know a number of people in sales.
They tell me their stories.
They have goals. When the meet them they get higher goals.
Then you and your immediate boss get together for a little high five and rah rah session.
What’s your stretch goal they ask? Continue reading
I am always amazed when I reach out to agencies by email and even phone calls when I am doing an agency review that some agencies don’t respond. I get nada.
Imagine the fact that you have to chase an agency when you could be a conduit to New Business.
This has been consistent over the years for all the agency searches I have conducted for brands from Jacuzzi to Toyo Tires.
I often wonder why? Do they think I am trying to sell them something?
Maybe agencies are skeptics. After all when your business is basically selling new ideas then you may get tired of being sold.
Maybe people have changed. Certainly the business has. Continue reading
Chasing New Business is an interesting game. I know because I have played it a lot. From both the agency side and the agency review side.
I learn a lot from walking down both sides of the street.
Some agencies chase every shadow. “We’d be perfect for (name the client)“, they always say.
Some agencies say they don’t respond to RFP’s and only work with clients who seek them out or through referrals. Nice place to be.
Some agencies never respond to my outreach when I am looking for agencies as a search consultant. Surprising but very true on the majority of reviews I have completed. Continue reading