The world has changed but a lot of agencies didn’t get the memo.
In the New Normal, this includes advertising, public relations, digital or interactive agencies, content marketing firms, automated marketing firms, lead generation firms, social media agencies, direct marketing firms and probably another ten disciplines that don’t come to mind. This run on sentence alone should convince you that the world has changed.
All agencies, marketing firms and clients are competing for the same talent as marketing becomes more and more digital.
The last time finding talent was this challenging was during the .com boom when anyone who could fog a mirror wanted $80K. Continue reading
The perfect resume came to me the other day. It was for an Advertising position. Client side. Career track. Great spot but very corporate.
I knew it would scare my client even before I sent it.
I have a huge reservoir of being scared.
I have worked with agencies in tall buildings, in big cities, with multiple floors of creative people.
That kind of talent delivered some great game and scared me a lot because I had to sell it.
My brain said the client will never buy it. My instinct said I want them to buy it.
I just learned how to turn my fear into selling the idea. My job was to find alignment. That’s the job of an AE. You have to get clients to buy into the future.
New ideas always scare people and so they should. Continue reading
So you want to be an agency Rock and Roll star?
Work on New Business. If you win, you will have pats on the back, promotions, and smiles from everyone until it ends.
If you aren’t making it rain then everything changes as fast as a game of Red Light, Green Light.
New Business is a hard road my friends. Van Morrison has a song called Philosopher’s Road where he sings about turning Lead into Gold.
That pretty much summarizes what New Business is all about. Turning lead into Gold. Simple as that. As difficult as that. Continue reading
I had a Starbucks with a stranger the other day.
I asked him how he got connected to me.
He said I helped one of his friends get a job at a great company.
I didn’t readily recall her name but her photo on LinkedIn returned her to my memory.
I never got any business leads from her after she got the job but I got a lot of nice projects from her company. Any connection? Who knows?
I helped her during the Great Recession. Remember the Great Recession? It started a year after the first iPhone was introduced almost to the day. Continue reading
I don’t work remotely.
I work from my office in my house or on my IPad or my IPhone.
That’s because I don’t have a job. My job is me. It doesn’t matter where I am.
I learned about location when I was a puppy in Canada. Marshall McLuhan predicted a global village and he was right. He studied medieval history.
If you don’t believe the world is a global village watch how Wall Street reacts to financial issues on the other side of the world. It will impact your 401K no matter where you are. Continue reading