It’s not what they promised you when they hired you.
Work hard and you will rise to the top. There are lots of opportunities for career growth here.
That is true to a degree but the problem is that you often won’t stay at your shop for as long as you like. Especially if times get tough. People pay the price when agencies lose business.
I know many senior level folks in the Ad Game. I have connected with them when I was conducting agency reviews, looking for talent, speaking to AAF Chapters across the country and just through my networking journey.Continue reading
Automated Marketing, Lead Generation, CRM, Database Marketing is all the rage today.
Let the internet do it Mikey.
I learned a lot about automated marketing when I was conducting an agency review for j2 Global a few years ago. They offer products like eFax, eVoice and onenbox and are all about acquisition, retention and win back programs.
When I conducted my search I found it a complex landscape. There were your software providers like Eloqua, Magneto, and other software solutions. There were direct marketing firms that claimed to implement digital lead gen. There were digital agencies that also said they implemented customer acquisition programs. There were Direct Response agencies that said they implement lead gen. They all claimed to offer the best solution.
What it hype or reality? I felt as if I was in a blender of promises.Continue reading