Sure it does in the short term but it doesn’t mean much in the long term if your agency is committed to your vision.
I have conducted a fair amount of agencies searches over the years. Jenny Craig, Jacuzzi, Toyo Tires and Villeroy & Boch to name a few.
I first met a search consultant when I worked on a major national brand that spent mid eight figures. I was a fairly young lad. I got a lot older fast.
I liked the search consultant. I thought he had a great day job.
He told me that his world was 50% hunting and 50% working. I have learned from that because I have worked for myself for over a decade.
I have always believed that is how agency principals should also live their days.
We lost the business but I never forgot the lesson. Continue reading
I remember being in elementary school in downtown Toronto and my teachers would do a history lesson about how many people in the Middle Ages or before thought the world was flat.
Many countries believed that their navy could fall off the end of the world.
How could that be? There were Portuguese students in my class.
I didn’t think it seemed feasible at the time. Where would they go I thought?
I got an email the other day from somebody who had read one of my blogs.
She shared that she had moved to my hood from somewhere else to take a new job. Then she also shared that her employer just told her that her job was eliminated. She had only worked there for a couple of months.
Her job just sailed off the edge of the world. Continue reading
I know from the many times that I have conducted agency reviews that clients want the security of agency case studies.
Experience is one on the key ways that agencies get on the short list.
It provides reassurance for the client’s management. Some talking points when they bump into their boss on your way to the bathroom and they get to do their sixty second update.
They tell me that yes I am considering them because they have done great things for similar clients with similar problems and have had success. At the start of a search you can’t tell your boss that the agency has great chemistry because you haven’t met them.
They can also talk about the passion of your agency, if your agency sent them a first class submission that they are proud enough to share.
The good thing for those agencies is that you have what clients want. Clients want experience.
That’s the blessing and here is the curse.
Yes but the bucket is leaking fast.
There are some clients that are comfortable with what you and they know.
They are looking for your kind of solution.
They grew up with that.
Nothing wrong with that today but wrong for your shop and employees tomorrow.
These types of clients may have a digital agency in place and they spend some time there but not too much.
They have too much to do already. After all, they have fewer people supporting them.
Many clients don’t have the time capacity to change.
Their offices aren’t fancy. Continue reading
Yes the fear is still there even if you are working with your decimal point salary increases since that time. Today many young people will trade money for place but that doesn’t mean your company’s self-promotion about being the best company to work for in your town.
False best places to work are ubiquitous. The truth is less often found.
The Great Recession impacted salaries for sure. My eyes get wide when I am recruiting for companies. I got a job spec for a major agency global account lead and the salary was less than I made 15 years ago when I wasn’t a global agency lead.
I would have loved the perks and the miles. Continue reading