What Do You Do?

IMG_1960
Standard

What do you do? Good question. I was at the PRSA Western District Conference in LA recently.

Very few Advertising folks go to PR events. That is why I go.

There was an evening networking event and somebody asked me what I did? It stopped me for a while.

I don’t know why. I know what I do. Sort of anyway.

I always have my business cards in my back pockets. Both of them.

A lot of people would say I am a networker.

I always hand out my cards showing the back first. It says BLANK in large letters. Most people like that.

Always gets the conversation started. The smiles and the chuckles. That’s why it’s there. I’ve never changed the back. I have changed my job descriptions on the front over the decade I have been in business. Continue reading

The Biggest Mistake Social Media Made.

Standard

They gave it to Mikey.

I got a call one day on my phone at my office when I worked at JWT Chicago. It was in the Hancock building on 875 North Michigan Avenue. The call was on the phone on my desk. That is how we communicated in those days. It came from a friend. It was a big building. A 100 story building that gave me a hundred stories for sure. I worked on the 27th floor and could see Lake Michigan.

I never realized the call would connect me to the future.

It was in the mid 80’s. Where you born then? Continue reading

How Long Does It Take For Agencies to Land New Business?

Standard

How Long Does it Take for Agencies to get New Business?  Longer than you want it to. Yes, New Business can take a very long time but most agencies don’t want to hear that.

The last thing that agencies have in New Business is patience.  Patience is what they tell clients when they are disappointed with the results of a campaign. These things take time agencies counsel. Be patient they plead.

I got an e mail from an agency New Business leader the other day. He was trying to do a little research on the typical sales cycle for advertising agencies to close New Business. He was encountering some internal resistance to his belief that New Business isn’t transactional selling and takes time to develop. Continue reading