New Business is a difficult challenge for most agencies and service companies.
I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the rainbow. I know from my agency search practice that many great brands have a larger brand footprint than budget. Agencies give them proposals that are way over their head.
I’ve heard ,“These guys are big. I bet you they have a huge budget.” One too many times.