It’s not what they promised you when they hired you.
Work hard and you will rise to the top. There are lots of opportunities for career growth here.
That is true to a degree but the problem is that you often won’t stay at your shop for as long as you like. Especially if times get tough. People pay the price when agencies lose business.
I know many senior level folks in the Ad Game. I have connected with them when I was conducting agency reviews, looking for talent, speaking to AAF Chapters across the country and just through my networking journey.Continue reading
One of my goals this year was to go to more Conferences. It was the concept of, If you want to be a big fish act like a big fish. I mentioned it in a blog called How Agencies Can Move Up the Food Chain.
Now I put a lot of skin in the game making this decision because I have to personally pay for all the expenses. I did get a free pass to one of the Conferences but I also had the brutal shock of a hotel bill in NYC.
I attended two conferences this week. One was a Branding Conference in New York and the other one was Interactive Day in San Diego which is certainly closer to home.
The Branding Conference certainly had a lot of heavy hitters on the panels and attending. There were representatives from major brands in financial services, consumer products, and a myriad of other industries. The companies that are on the NYSE. You know the type. The speakers worked at all the big places with all the impressive titles. Some of them remain firmly entrenched in the Old Normal.Continue reading
Yes a New Year is upon us. Happened faster than we thought. What else is new?
I think that there will be a lot of changes in the workplace in the coming year. There will be a shortage of talent especially top notch digital talent. Today, Digital Marketers, Digital Strategy folks, SEO talent, and programmers are all very hard to find.
If you don’t have those skills acquire as much game as you can learn.
More people will be moving around this year than ever before. Some companies will portray them as opportunists. Remember companies killed company loyalty, not employees.
I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary.
I learned about pricing on my first trip ten years ago. Prices were very affordable because Argentina had taken a devaluation haircut in 2001. America took its haircut during the Great Recession. Many people still have a buzz cut.
We sat outside a well know Café called La Biela. It was founded in 1850. The well-dressed waiter in a uniform right out of Les Deux Magots hands me a menu and the first thing I notice is that there are two rows of prices. There appears to be a premium for sitting outside.Continue reading
These are great days for talented digital folks. Most companies want successful lead gen campaigns as they continue to allocate more dollars to the wonderful world of digital. Unfortunately they are spending less overall.
When I try to recruit programmers I can find plenty but they are all working and not looking for new opportunities unless you want to pay them Harvard MBA salaries.