Why You Have to Up Your Networking Game.

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I meet a lot of people each and every day.

Recently, I’ve met with some great connectors that I’ve known but not at a networking event. One on one. In their offices for a glass of wine, a coffee or over lunch.

They said they were tired of the old networking game.

The large group networking game was very popular during the Great Recession and its sputter of today. The shotgun approach. In the depths of the Recession any activity was progress. The fire of the recession is not out. The embers are still red hot for the folks who are looking into the fire of losing their jobs. It happens every day, even in these days of low unemployment.

The people I met with are great networkers. Many are much better than I in their ways so I listen to their comments. Maybe I can incorporate what works for them into my ways.

They often tell me that they are networking less and in different ways. Continue reading

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How the Great Recession Still Lingers in Today’s Workplace

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Yes the fear is still there even if you are working with your decimal point salary increases since that time. Today many young people will trade money for place but that doesn’t mean your company’s self-promotion about being the best company to work for in your town.

False best places to work are ubiquitous. The truth is less often found.

The Great Recession impacted salaries for sure. My eyes get wide when I am recruiting for companies. I got a job spec for a major agency global account lead and the salary was less than I made 15 years ago when I wasn’t a global agency lead.

I would have loved the perks and the miles. Continue reading

What’s Your Obligation If Somebody Helps You Find a Job?

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I had a Starbucks with a stranger the other day.

I asked him how he got connected to me.

He said I helped one of his friends get a job at a great company.

I didn’t readily recall her name but her photo on LinkedIn returned her to my memory.

I never got any business leads from her after she got the job but I got a lot of nice projects from her company. Any connection?  Who knows?

I helped her during the Great Recession. Remember the Great Recession? It started a year after the first iPhone was introduced almost to the day. Continue reading

Are Agencies Isolated?

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I am always amazed when I reach out to agencies by email and even phone calls when I am doing an agency review that some agencies don’t respond. I get nada.

Imagine the fact that you have to chase an agency when you could be a conduit to New Business.

This has been consistent over the years for all the agency searches I have conducted for brands from Jacuzzi to Toyo Tires.

I often wonder why? Do they think I am trying to sell them something?

Maybe agencies are skeptics. After all when your business is basically selling new ideas then you may get tired of being sold.

Maybe people have changed. Certainly the business has. Continue reading

What Do You Do?

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What do you do? Good question. I was at the PRSA Western District Conference in LA recently.

Very few Advertising folks go to PR events. That is why I go.

There was an evening networking event and somebody asked me what I did? It stopped me for a while.

I don’t know why. I know what I do. Sort of anyway.

I always have my business cards in my back pockets. Both of them.

A lot of people would say I am a networker.

I always hand out my cards showing the back first. It says BLANK in large letters. Most people like that.

Always gets the conversation started. The smiles and the chuckles. That’s why it’s there. I’ve never changed the back. I have changed my job descriptions on the front over the decade I have been in business. Continue reading

My Network Doesn’t Know Me.

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Yes You Don’t Know Me. Painful.

I went to a networking event where I have spoken before. Around the time the iPhone was launched in 2007. Ancient history.

I didn’t know as many people as I thought I would.

None of the regulars came up to me and said “Hi Hank, how are you.” No strangers came up to me and said “I’ve heard of you.” I was alone in a crowd.

I suddenly recognized that I was a stranger at this event because I hadn’t been there in a while. Continue reading

It’s Time to Get Some New Business.

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Hey the New Year has started. It’s time to get some New Business.

Everyone is jacked up. It’s that time of the Year.

Smart New Business folks would have lined up January meetings in December. Their calendars are full with what they want to achieve versus random outreaches to strangers.

I got an email from a stranger on 1/6 at nine in the morning.

He shared his name and offered to be my preferred web development company. He would be happy to offer advice on my site. My site is not as important as my content these days.

He would love the possibility of helping each other out, but I didn’t feel much of what’s in it for me in his email. Then again he wasn’t thinking of me when he crafted it because he doesn’t even know me. He was thinking of his own needs. Continue reading