I am sure that wherever you live there are publications that yearly publish their list of Best Companies to Work For. Both OC Metro and the OC Register do in my hood. CNN and Fortune have their lists as well.
We have all read about the great perks like free food, on site gyms, day care centers, free massages, basketball courts, dry cleaners on premise, Foosball games in the office, free laundry, and the company day at Disney.
I used to look at the cover story of employees jumping on trampolines and everyone in happy cubes.
Many of the companies that won those awards in 2008, 2009 or even 2010 are half their size. Some aren’t around anymore.
The perks didn’t really mean much in the end when it came to the value of keeping employees.
So what are the best companies to work for in the New Normal where we can’t all be Google? In a world of tepid hiring and quick downsizing?
I have already written about the new Employer-Employee Dance.
I think that the best companies to work for are the ones that train their employees to be more marketable in the world of today. They are companies that watch their employees’ back the best they can.
Companies that embrace a new employer-employee partnership. I will make you the best so at the same time your efforts will be the best.
They may have to let you go one day but if they do the next day you will be better equipped to move on with your life rather than being a deer in the headlights of transition.
An organization that really cares for its employees will train them to network. It will hire a photographer so all employees can have a professional photo on their Linkedin profile.
It will provide training on Linkedin and networking. It will provide recommendations for their employees on their Linkedin profiles.
The best companies to work for are the ones that allow their employees access to social media during working hours. We live in a world where the company leash is tethered to employees 24/7. The first thing that people do when the wake up in the morning is check their emails. Often it is the last thing they do at night. And you won’t let them check in on social media during office hours? These aren’t the days where employees are sitting around goofing off.
The best companies to work for realize that today’s companies empower their employees to be connected and marketable.
Today that is a lot better than letting them play Foosball.
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