Why Marketers Need To Have More Purpose

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I started my agency career by working on McDonald’s when it had a great quality perception.

But I wanted to work on Packaged Goods. That’s where the game was in those days. Much like working on technology and gaming and the sexy sectors today.

My goal lead me to working on brands like Kellogg’s, Warner Lambert, Mithum Thayer, S.C. Johnson, Canadian Divisions of Campbell’s Soup and others that I can’t remember.

I really didn’t enjoy it often as I didn’t go to their schools, wear their Brooks Brothers suits or have their same homogenous haircuts or their MBA lingo.

But what’s a poor boy going to do?

I loved the Analytics, the knowledge, the fact based decision making based on all the research that was conducted. I loved the discovery of research. Continue reading

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