Is Marketing Dead?

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It’s all about the money these days. The almighty Yankee Dollar.

I read an article the other day in Advertising Age online that P&G plans to cut $500 Million in Agency Fees by shrinking its roster of agencies. Kind of like reporting on a funeral.

Their CFO said that the move will improve the company’s Marketing as it cuts costs.

I don’t think that adds up to Marketing Math but it does satisfy Wall Street.

In addition the company planned to reduce its non-manufacturing headcount by 25% to 30% by the end of the next fiscal year.

Non-manufacturing sounds like marketing folks to me.

Wait there is more. In addition P&G is plans to sell, spin off or merge 100 Brands.

Is that the P&G that I knew and admired? The marketing icon. Continue reading

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