Hey the New Year has started. It’s time to get some New Business.
Everyone is jacked up. It’s that time of the Year.
Smart New Business folks would have lined up January meetings in December. Their calendars are full with what they want to achieve versus random outreaches to strangers.
I got an email from a stranger on 1/6 at nine in the morning.
He shared his name and offered to be my preferred web development company. He would be happy to offer advice on my site. My site is not as important as my content these days.
He would love the possibility of helping each other out, but I didn’t feel much of what’s in it for me in his email. Then again he wasn’t thinking of me when he crafted it because he doesn’t even know me. He was thinking of his own needs. Continue reading
New Business is a difficult challenge for most agencies and service companies.
I have written a blog in the past called Are Most Agencies New Business Efforts a Waste of Time? You see many agencies chase prospects where there is no pot of gold at the end of the rainbow. I know from my agency search practice that many great brands have a larger brand footprint than budget. Agencies give them proposals that are way over their head.
I’ve heard ,“These guys are big. I bet you they have a huge budget.” One too many times. Continue reading
I have conducted agency reviews for clients like Jenny Craig and Toyo Tires. I was the fly on the wall.
I have won lots of New Business for agencies and supported myself for over a decade by creating my own salary.
So here are the key secrets I have discovered about New Business.
There are none. None. Nada. Zero. None. Aucun.
“I don’t want to hear that Hank. I want the easy answer.” Continue reading
Yes we all live in the New Normal. The starting date was September 15th 2008 when Lehman Brothers went down. The largest bankruptcy filing in the U.S. as Lehman had a value of 600 billion.
I am not that good at Math but if you multiplied the 17 Million people that lost their jobs in the great recession by their average salary would you get 500 or 600 Billion? Probably close.
Everything stopped and changed around the world.
If you are 4 or 65 your life has been changed by this event. Continue reading