The Perfect Resume for the New Normal.

The perfect resume came to me the other day. It was for an Advertising position. Client side. Career track. Great spot but very corporate.

I knew it would scare my client even before I sent it.

I have a huge reservoir of being scared.

I have worked with agencies in tall buildings, in big cities, with multiple floors of creative people.

That kind of talent delivered some great game and scared me a lot because I had to sell it.

My brain said the client will never buy it. My instinct said I want them to buy it.

I just learned how to turn my fear into selling the idea. My job was to find alignment. That’s the job of an AE. You have to get clients to buy into the future.

New ideas always scare people and so they should.