In the New Normal, absolutely true.
The sand boxes changed long ago.
Somebody sent me an article recently from the Harvard Business Review.
It was called six reasons why marketing is moving in-house.
It contained the usual suspects.
Agencies are slow.
Agencies are stuck on advertising.
Then the bullet to the heart. Are agencies attracting the best digital marketing talent?
In the New Normal, clients and digital agencies are often doing the same thing on opposite sides of the street.
Managing websites, SEO, PPC, Social Media, E Commerce, etc. etc. etc.