I love PR speak. I am an advertising guy. I have helped promote jargon and word speak.
I started my career aspiring to be an Under Assistant West Coast Promo Man.
When corporate America fires people their PR machines fire up the corporate jargon of today.
We have all heard the terms. Downsizing and right sizing, while salaries for those at the top are super-sizing.
“Honey and kids sit down. My company just right sized me today. Where do you want to go out and have dinner? Sweetie check the coupon draw.” Continue reading
I love Uber. I first used it in Chicago on Memorial Day Weekend this year.
I used to work at JWT Chicago in the Hancock Building. I felt the power of working in a 100 story building in my early 30’s. The lights of the city were always on.
When we hosted client lunches on the 95th floor I felt that I could see my hometown Toronto.
The office was founded in 1891 I was told. Twenty years after the Chicago Fire.
Unfortunately JWT Chicago closed a few years ago in the New Normal. Continue reading
I have conducted agency reviews for clients like Jenny Craig and Toyo Tires. I was the fly on the wall.
I have won lots of New Business for agencies and supported myself for over a decade by creating my own salary.
So here are the key secrets I have discovered about New Business.
There are none. None. Nada. Zero. None. Aucun.
“I don’t want to hear that Hank. I want the easy answer.” Continue reading
I do because many people that I hardly know have given their friends to me.
You get a call or an e mail from a former co-worker or a friend.
“Hey buddy I just got let go. No way. That sucks. You are great. You will find a job soon. They will miss you and be sorry soon that’s for sure.”
“Can you have a Starbucks with me?”
“I would love to but I have a convention or something else coming up but I have a guy you should connect with.” Continue reading
These are great days for talented digital folks. Most companies want successful lead gen campaigns as they continue to allocate more dollars to the wonderful world of digital. Unfortunately they are spending less overall.
When I try to recruit programmers I can find plenty but they are all working and not looking for new opportunities unless you want to pay them Harvard MBA salaries.
Check out a video called Talented People Are Hard to Find.