What I Have Learned By Talking to Clients.

Standard

I talk to a fair amount of clients. It’s fun. I have a large network and get connected to them when they have needs and pain points. I also connect with them when they are out of a job or when they have friends who are out of jobs.

When I conduct agency reviews we often share a car, a shuttle, an airport, a plane with them for over 12 hours a day for days and a fair amount of time on the phone. We arrive at the end in some central parking lot and I sometimes see the light on their cell phone brighten with a text from their boss.

“Will you bring any new ideas to the meeting at 8 in the morning?”  I feel their pain. Continue reading

What I Learn By Visiting Advertising Agencies.

Standard

I like speaking to AAF and AMA Chapters. I have spoken in Amarillo, Fort Worth, Louisville, Jackson MS, New Orleans, Great Falls, Duluth, Biloxi, Mobile, Norfolk, Milwaukee, Phoenix, Oklahoma City, Little Rock and other spots like Nashville, Louisville, Omaha, Lincoln, and Tucson to name a few.

Every time I travel to a town I have some down time. Most likely in the morning prior to presenting. I can do emails in my hotel room anytime but I can’t meet people in whatever town everyday. So I send out emails to ad agencies in those cities saying I am coming to town.

I have conducted agency searches for Jenny Craig, Jacuzzi, Villeroy & Boch, Toyo Tires and other companies and coming to your town I write. Have anytime for a coffee I ask? Continue reading

Learning the 5P’s of Marketing in Buenos Aires

Standard

IMG_2894

I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary.

I learned about pricing on my first trip ten years ago. Prices were very affordable because Argentina had taken a devaluation haircut in 2001. America took its haircut during the Great Recession. Many people still have a buzz cut.

IMG_3717We sat outside a well know Café called La Biela. It was founded in 1850. The well-dressed waiter in a uniform right out of Les Deux Magots hands me a menu and the first thing I notice is that there are two rows of prices. There appears to be a premium for sitting outside. Continue reading

Job Hunting Tips for Young People

Standard

I know how to get a job. That’s because I haven’t had a job for over a decade.

I do something more difficult. I create a job for myself each and every day.

All of it comes from my network.

In many ways I am surprised that I am writing this blog.

I have used paid interns or assistants since the beginning to help market myself and make me smarter. Continue reading

I Quit.

Standard

Somebody told me the other that that they were going out on their own terms. I knew exactly what they meant and  how they felt.

The third rail of working has always been the fact that you can get fired. Right to work states etc.

During the Great Recession most people were afraid of getting terminated because they saw how hard it was for their peers, who were on the beach, to get a job.

That was followed by years of feeble salary growth because nobody wants to rock the boat. Take the raise with a smile or put your complaint into the company suggestion box. Continue reading