I have conducted agency reviews for clients like Jenny Craig and Toyo Tires. I was the fly on the wall.
I have won lots of New Business for agencies and supported myself for over a decade by creating my own salary.
So here are the key secrets I have discovered about New Business.
There are none. None. Nada. Zero. None. Aucun.
“I don’t want to hear that Hank. I want the easy answer.” Continue reading
I do because many people that I hardly know have given their friends to me.
You get a call or an e mail from a former co-worker or a friend.
“Hey buddy I just got let go. No way. That sucks. You are great. You will find a job soon. They will miss you and be sorry soon that’s for sure.”
“Can you have a Starbucks with me?”
“I would love to but I have a convention or something else coming up but I have a guy you should connect with.” Continue reading
These are great days for talented digital folks. Most companies want successful lead gen campaigns as they continue to allocate more dollars to the wonderful world of digital. Unfortunately they are spending less overall.
When I try to recruit programmers I can find plenty but they are all working and not looking for new opportunities unless you want to pay them Harvard MBA salaries.
Check out a video called Talented People Are Hard to Find.
Yes. Jump in with both feet.
Enjoy the splash.
Many people would say no. They’d rather work at Google and get free lunches.
I want to work at action sports companies and get free T Shirts and be equally cool.
Oh sure people can give you a litany of reasons not to get into the advertising game and it is a game.
The number of people in the industry has declined due to the great recession. Continue reading
Yes we all live in the New Normal. The starting date was September 15th 2008 when Lehman Brothers went down. The largest bankruptcy filing in the U.S. as Lehman had a value of 600 billion.
I am not that good at Math but if you multiplied the 17 Million people that lost their jobs in the great recession by their average salary would you get 500 or 600 Billion? Probably close.
Everything stopped and changed around the world.
If you are 4 or 65 your life has been changed by this event. Continue reading