Kissing Digital Frogs in the New Normal.

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These are great days for talented digital folks. Most companies want successful lead gen campaigns as they continue to allocate more dollars to the wonder world of digital. Unfortunately they are spending less overall.

When I try to recruit programmers I can find plenty but they are all working and not looking for new opportunities unless you want to pay them Harvard MBA salaries.

Check out a video called Talented People Are Hard to Find.

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The Irony Of New Business In the New Normal.

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Yes we all live in the New Normal. The starting date was September 15th 2008 when Lehman Brothers went down. The largest bankruptcy filing in the U.S. as Lehman had a value of 600 billion.

I am not that good at Math but if you multiplied the 17 Million people that lost their jobs in the great recession by their average salary would you get 500 or 600 Billion? Probably close.

Everything stopped and changed around the world.

If you are 4 or 65 your life has been changed by this event. Continue reading

Is the Recession Over?

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I know the Recession well. I remember sitting in a Starbucks with some friends in Laguna Niguel in August 2008 and taking about starting a networking group to help people in transition. Snap your fingers and Laguna Niguel Connectors has almost 4000 members. People needed a place to go when the world melted.

Things seem to be getting better on the economic and employment front.

I read the OC Register today.  Unemployment in the land of milk and honey and housewives on TV is down to 4.9%.  Things aren’t that good  over at the Register though. Continue reading

Why Agencies Should Fire Bad Clients.

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I received an email blast today from Advertising Age about Cramer-Krasselt resigning the Panera Bread Account.

The article leaked an internal memo saying that the Client Was Too Much even in this crazy business.  Enough is enough.

How many times have we all felt that and said those words in our heads and then to our fellow workers about a client? Continue reading