Learning the 5P’s of Marketing in Buenos Aires

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I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary.

I learned about pricing on my first trip ten years ago. Prices were very affordable because Argentina had taken a devaluation haircut in 2001. America took its haircut during the Great Recession. Many people still have a buzz cut.

IMG_3717We sat outside a well know Café called La Biela. It was founded in 1850. The well-dressed waiter in a uniform right out of Les Deux Magots hands me a menu and the first thing I notice is that there are two rows of prices. There appears to be a premium for sitting outside. Continue reading

Job Hunting Tips for Young People

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I know how to get a job. That’s because I haven’t had a job for over a decade.

I do something more difficult. I create a job for myself each and every day.

All of it comes from my network.

In many ways I am surprised that I am writing this blog.

I have used paid interns or assistants since the beginning to help market myself and make me smarter. Continue reading

I Quit.

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Somebody told me the other that that they were going out on their own terms. I knew exactly what they meant and  how they felt.

The third rail of working has always been the fact that you can get fired. Right to work states etc.

During the Great Recession most people were afraid of getting terminated because they saw how hard it was for their peers, who were on the beach, to get a job.

That was followed by years of feeble salary growth because nobody wants to rock the boat. Take the raise with a smile or put your complaint into the company suggestion box. Continue reading

Agency New Business in the Digital World.

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I was returning from a trip to my hometown Toronto the other day. I have always learned from Toronto that the more things change the more things stay the same.

The Toronto Film Festival was on so the town was abuzz.

I remember when Gravity premiered there.

Canadian Astronaut Chris Hadfield was on hand. He sang Space Oddity from above the world. It went Viral. He obviously wasn’t in the ad game but had the social media game down pat. David Bowie sent him a tweet. Continue reading

Can Your HR Department Find Today’s Best Digital Talent?

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Maybe yes. Most likely no.

I often connect with HR people.

Some live in the Old Normal and some live in the New Normal.

When I see an HR person with less than 500 connections irony overcomes me.

How can people who are supposed to find today’s digital talent be unconnected from the digital world?

That’s an Oxymoron.

Ever wonder why recruiters have more LinkedIn connections than HR people?  Because they have more skin in the game in many ways. Continue reading