I remember studying Marketing in College. It was all about the 5 P’s. Not sure if they teach the 5 P’s any more. I still keep studying though and I have learned a lot about marketing in Buenos Aires and my Spanish is worse than rudimentary.
I learned about pricing on my first trip ten years ago. Prices were very affordable because Argentina had taken a devaluation haircut in 2001. America took its haircut during the Great Recession. Many people still have a buzz cut.
We sat outside a well know Café called La Biela. It was founded in 1850. The well-dressed waiter in a uniform right out of Les Deux Magots hands me a menu and the first thing I notice is that there are two rows of prices. There appears to be a premium for sitting outside.