Do Traditional Agencies Have a Place in the New Normal?


Yes but the bucket is leaking fast.

There are some clients that are comfortable with what you and they know.

They are looking for your kind of solution.

They grew up with that.

Nothing wrong with that today but wrong for your shop and employees tomorrow.

These types of clients may have a digital agency in place and they spend some time there but not too much.

They have too much to do already. After all, they have fewer people supporting them.

Many clients don’t have the time capacity to change.

Their offices aren’t fancy. Continue reading