How Advertising Agencies Can Keep Their Clients.


I like talking to clients. I wrote a blog recently called What I Have Learned by Talking to Clients in the past.

I was having a coffee with a client friend the other morning and he shared his observations on his agency experiences.

He said that when the relationship starts it is all good. Lots of attention and ideation. “I could feel the love.” He shared that after a while the agency seems to drift into a different place.  They spend less time reaching out with new ideas as if they were settling into their retainer hours and gave him that much attention and not an hour more.

He said that the relationship changed to a point where the agency just focused on what he asked them to do.

Then he said something that stayed with me. Continue reading