I know from the many times that I have conducted agency reviews that clients want the security of agency case studies.
Experience is one on the key ways that agencies get on the short list.
It provides reassurance for the client’s management. Some talking points when they bump into their boss on your way to the bathroom and they get to do their sixty second update.
They tell me that yes I am considering them because they have done great things for similar clients with similar problems and have had success. At the start of a search you can’t tell your boss that the agency has great chemistry because you haven’t met them.
They can also talk about the passion of your agency, if your agency sent them a first class submission that they are proud enough to share.
The good thing for those agencies is that you have what clients want. Clients want experience.
That’s the blessing and here is the curse.