How To Fire Your Ad Agency.


I got a call from a client friend of mine the other day. He asked me “How Do I Fire My Agency?” I had never been asked that before. I have been fired by a client or two when I worked for agencies so I know how bad news feels.

I have also met many agencies while conducting agency searches for clients and I know that some agencies deserve to be fired.

He shared that the agency had been with them for a number of years.

I immediately said that you should do it in person. They aren’t local he replied. Then by phone and a letter but not just an email I added. I have talked with him many times over recent years about the agency in question and he had shared his frustrations that they weren’t staffed correctly and had become order takers.

I guess the chicken had come home to roost. Continue reading