The world has changed but a lot of agencies didn’t get the memo.
In the New Normal, this includes advertising, public relations, digital or interactive agencies, content marketing firms, automated marketing firms, lead generation firms, social media agencies, direct marketing firms and probably another ten disciplines that don’t come to mind. This run on sentence alone should convince you that the world has changed.
All agencies, marketing firms and clients are competing for the same talent as marketing becomes more and more digital.
The last time finding talent was this challenging was during the .com boom when anyone who could fog a mirror wanted $80K.