I’ve spent my entire working life in the Advertising world. When I started my career there were basically two kinds of agencies, Advertising and PR.
Today, the marketing world is much more fragmented and segmented as Marketers like to say.
In the New Normal,Advertising is also Digital Marketing, Social Media, Lead Gen, Analytics, SEO, Content Marketing and any other segment you work in and promote.
In the Old Normal my elevator speech would have been much shorter but life changed the course of the world that some companies can’t see.
Most companies look for talent in the old way. They model the future, on the hiring practices of the past when trying to attract their future. That’s how I was hired so let’s repeat it. In the New Normal if you say that’s the way it’s always been done you will be disrupted. Continue reading
The world has changed but a lot of agencies didn’t get the memo.
In the New Normal, this includes advertising, public relations, digital or interactive agencies, content marketing firms, automated marketing firms, lead generation firms, social media agencies, direct marketing firms and probably another ten disciplines that don’t come to mind. This run on sentence alone should convince you that the world has changed.
All agencies, marketing firms and clients are competing for the same talent as marketing becomes more and more digital.
The last time finding talent was this challenging was during the .com boom when anyone who could fog a mirror wanted $80K. Continue reading
I have written about how to create an agency culture in the New Normal. I have also written about the slash generation, another way to leverage the power of today’s youth by capturing their passions.
When I read articles by agency principals that have successfully disrupted the market and been successful the first thing they talk about is their agency culture. Continue reading