Yes the fear is still there even if you are working with your decimal point salary increases since that time. Today many young people will trade money for place but that doesn’t mean your company’s self-promotion about being the best company to work for in your town.
False best places to work are ubiquitous. The truth is less often found.
The Great Recession impacted salaries for sure. My eyes get wide when I am recruiting for companies. I got a job spec for a major agency global account lead and the salary was less than I made 15 years ago when I wasn’t a global agency lead.
It’s not what they promised you when they hired you.
Work hard and you will rise to the top. There are lots of opportunities for career growth here.
That is true to a degree but the problem is that you often won’t stay at your shop for as long as you like. Especially if times get tough. People pay the price when agencies lose business.
I know many senior level folks in the Ad Game. I have connected with them when I was conducting agency reviews, looking for talent, speaking to AAF Chapters across the country and just through my networking journey.Continue reading
Automated Marketing, Lead Generation, CRM, Database Marketing is all the rage today.
Let the internet do it Mikey.
I learned a lot about automated marketing when I was conducting an agency review for j2 Global a few years ago. They offer products like eFax, eVoice and onenbox and are all about acquisition, retention and win back programs.
When I conducted my search I found it a complex landscape. There were your software providers like Eloqua, Magneto, and other software solutions. There were direct marketing firms that claimed to implement digital lead gen. There were digital agencies that also said they implemented customer acquisition programs. There were Direct Response agencies that said they implement lead gen. They all claimed to offer the best solution.
What it hype or reality? I felt as if I was in a blender of promises.Continue reading
The world has changed but a lot of agencies didn’t get the memo.
In the New Normal, this includes advertising, public relations, digital or interactive agencies, content marketing firms, automated marketing firms, lead generation firms, social media agencies, direct marketing firms and probably another ten disciplines that don’t come to mind. This run on sentence alone should convince you that the world has changed.
All agencies, marketing firms and clients are competing for the same talent as marketing becomes more and more digital.
The last time finding talent was this challenging was during the .com boom when anyone who could fog a mirror wanted $80K.Continue reading