Yes you need to change your wiring and learn a new way to land a job these days. It is the New Normal.
People in transition try to figure out their new life by what worked for them when they were successfully working and how they got a job in the past.
If they have been working for 10 years at their previous job they may have found it in a newspaper. Think that works today?
Job hunting is the farthest thing away from working unless you know how to turn your job skills into knowing how to market yourself.
I had a coffee the other day with a person newly arrived in the out of work game. I’ve been out of the game for a long time. It was at a Starbucks I really like. Right across from the Mission in San Juan Capistrano. People were at restaurants for a late lunch and the Swallows Inn had a number of folks at the bar. The Farmer’s Market was starting. Continue reading
I had a Starbucks with a stranger the other day.
I asked him how he got connected to me.
He said I helped one of his friends get a job at a great company.
I didn’t readily recall her name but her photo on LinkedIn returned her to my memory.
I never got any business leads from her after she got the job but I got a lot of nice projects from her company. Any connection? Who knows?
I helped her during the Great Recession. Remember the Great Recession? It started a year after the first iPhone was introduced almost to the day. Continue reading
I love PR speak. I am an advertising guy. I have helped promote jargon and word speak.
I started my career aspiring to be an Under Assistant West Coast Promo Man.
When corporate America fires people their PR machines fire up the corporate jargon of today.
We have all heard the terms. Downsizing and right sizing, while salaries for those at the top are super-sizing.
“Honey and kids sit down. My company just right sized me today. Where do you want to go out and have dinner? Sweetie check the coupon draw.” Continue reading
I got an email the other day. It came from a person I have never met but he knew me well.
He said he was an avid follower of my videos on YouTube.
If you want to be found today you have to be out there. Invisibility is not a great career strategy. Sadly many chose to live that way.
He lamented about all the things we have heard since Lehman Brothers went down in the fall of 2008. Maybe it is old news now but he and the world still feels its repercussions. Continue reading
I love people and I love to network. Every encounter leaves a life impression.
I have learned that if you have big ears and a small mouth you will learn a lot.
I had coffee today with somebody who I met years ago but haven’t seen for some time.
They a prominent marketer.
Sure we were on LinkedIn. Sure we share some friends.
I have sent them e mails from time to time over the course of the years. They had many great jobs and I wanted to see if what I offered could help. Most went answered but that’s OK. Nobody watches every ad. Continue reading