How Not to Get Left Behind in the Old Normal.


I read an e mail today from LinkedIn telling me that it was their 10th anniversary. I watched their video.   Time does fly.  LinkedIn was launched in May 2003.  Five years before the world melted and the New Normal was created.  That occurred in September 2008 and the world was at the brink of financial disaster.  Scary times.  Companies still remember those days because most hire slowly. Unless you are Google or are a Java Developer.

I think the New Normal made LinkedIn a success because the millions of people that got launched into transition captured its power and helped it to grow. No recession?  Maybe just more Facebook.

I had my weekly sushi lunch with my son today at Gen Kai in Dana Point. He is reading the Four Hour Work Week.

We always have a Happy Meal. You would like it.

Here’s a picture.

He told me that his friend’s sister just got a job at LinkedIn. She probably got a nice package.  I e mailed her when I got home.  I met her when she was ten in the Old Normal.  I shared that I have almost 10,000 connections on LinkedIn. You can’t act your age in the New Normal.   It is easier to do if you got to the New Normal years ago.  Even before the world melted although I did share its pain.

I connect with people who are applying for six figure jobs.  Their Linkedin photo looks like they are on a camping trip.  They don’t realize that they might not get that job because of their photo.  They think their resume is more important than their Linkedin profile. I found them on Linkedin.  They are obvious to the New Normal.

I still get resumes from people not remotely qualified for the people I am looking for.  They think that “let’s just see what happens” still works today.  They are wasting their time.  Since they are I won’t respond because I don’t want to waste mine. To get a job in the New Normal you have to pass through the eye of the needle not be the horseshoe closest to the stake.

I get an e mail from a printer the other day.  I didn’t know him.  He mentioned that I used to work at JWT in the past. He sent his corporate brochure along.  He wanted me to pass it along to anyone who may be looking for a reliable printer.  I did work for JWT for ten years in Toronto and Chicago.  The Chicago office was opened in 1891.  It closed in 2009 when the world melted so I don’t have time to send his corporate brochure along to anybody who may need printing.  I did call my daughter that day that works in Chicago at an agency on the corner of State and Wacker.  She found the job online.

Unfortunately many people are still stuck in the Old Normal and they act as if things didn’t change. They are blind.  I talk to their e mails and say “You don’t get it you have to change”.  But change is hard and I don’t have the time because you see in the New Normal your quickness of response is today’s currency. I heard that on Q on my CBC app on my iPhone while I was having a run around the soccer field in Laguna Niguel. He was on air in Toronto my home town.  He is Persian. There are 650,00O Persians in Southern CA.  I wonder if he knows that?

I want the people stuck in the Old Normal to come to the New World but many can’t.  I want to rescue them but I don’t have the capacity in an over capacitated New Normal world. It is best for them to find their own way as I did. I wish they would come over soon.  They have nothing to lose.

You can connect with Hank on LinkedIn.

Follow his updates on twitter: @hankblank

Like Blank and Associates on Facebook

You might enjoy these articles.

Don’t Let Your Business Cards Weaken Your Personal Brand

Why Reinvention is a Virtual Necessity

Listen to this audio recording on Networking Tips For Those Who Hate to Network.  It features my friend Tina Wilson who lives in the New Normal but is legally blind.  I love her new dog.


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