I spend a lot of time with Millennials. I knew many when they were teenagers. Some younger. I have used smart, paid interns for over a decade. My first intern now works at Oakley. Another intern that worked for me in the past recently got married. His new bride works for Oakley as well and reports to my first intern. Yes pretty crazy. I have written about some ideas in this area in a post called Why Graduates Are Looking for Jobs in All the Wrong Places.
He shared a comment that resonated with me. Not totally sure about the context but he talked about using the power of account coordinators/slash video people and using their passion to get things done at the agency. As I remember they used them for research or interviews. They were hired to do one thing but their passion skills were also being utilized in other ways. That only happened because they were recognized. Somebody saw the slash skills.
Now CEO’s of major agencies rarely talk about harnessing the power of entry level people but that has been something I have doing for years. Maybe I live closer to them. I bet Mike has children. I bet he has a daughter. I could be totally wrong.
I believe that we can do great things by capturing the power of the Slash Generation. It is a win win opportunity. Many young people have a hard time entering the work force and many employers often try to evaluate young people by old rules and need to change their hiring lens. I am not talking about the advertising industry here. It has always embraced outliers to a degree. Few companies today would hire somebody with no college degree that studied calligraphy like Steve Jobs.
I believe that the Slash Generation also needs to bring their slash skills to the forefront more and not neuter them. Conformity shouldn’t be the aspiration of youth. It is the compromise of later life. Forget your parent’s resume template. That is from the Old Normal. The resume, bio, curriculum vitae of the Old Normal has to become an infographic of you. Can’t do an infographic then make it highly visual. Young people don’t read and old people are tired of reading. It should outline both your achievements and your passions. Do not suppress you passions. Photography, building computers, being a DJ can be valuable to the right company. If companies don’t get it they aren’t right for you.
If companies want to hire their potential future success based on the criteria of the Old Normal they will be left behind. Company growth doesn’t come from rigidity. It comes from adapting and reinvention. Who better to reinvent you that the future generation?
Connect with Hank on LinkedIn, Twitter, & Facebook: