I had a great time recently speaking to the students at CBU Graphic Design class on How to Rise Above the Crowd. My presentation was about how to transition learning into a career. My expertise comes from my experience as a person who has to create a job each and every day as a solopreneur in the New Normal.
Young people can certainly get a lot of advice these days on how to get a job. Most from people who live in the Old Normal and don’t walk the physical or digital sidewalks of the New Normal.
You can listen to politicians who largely live an entitled life and whose hearts don’t beat in the New Normal.
Your college professors will give you advice as well but if they have never worked in the business world and strictly have an academic background their advice will be largely theoretical. Like a nun advising you about birth control. I love you Sister Mary Agnes.
Your parents will give you lots of advice but there is a good chance that if they have been employed for more than ten years with the same company that they found their last job in a newspaper and not from a recruiter calling them because of their Linkedin profile.
You can get advice from your peer group but that will largely be peer wisdom. Better for a bar.
First, young people need to understand that your focus shouldn’t be about getting a job; it should be about creating your long term personal brand strategy in the working world of today. You see in the New Normal you will have at least 12 jobs at different companies but your brand will be yours forever. Twenty years from now there may be no employees only contract worker bees. You need to focus on developing a long term career strategy versus just a job at just a company.
You need to be a brand within a brand. Even if you work at Apple you need to have your own personal brand and your own unique identity and it needs to be coherent. Consistency is key in branding. Your brand says everything about you. Your brand includes the way you dress to your personal branding material to your on line social media strategy. Your social media thought leadership should amplify your brand.
Here are the mandatories for young people today and into the near future. You must have your own personal website. You must have your own personal business cards and carry them at all time in addition to the business card of your employer. You must rock on Linkedin because it is the social media channel of business. You must own the first page of Google. All ten postings with a presence that is consistent with your personal brand. All of the digital platforms that you use must be based on your name and not an alias. Do not tweet about tacos. Tweet about show how smart you are. Most important, develop a powerful personal network that others don’t have that reflects your brand and the resources you uniquely offer.
You can connect with Hank on Linkedin
Follow his updates on twitter @hankblank
You can watch a video by Hank on Networking Tips for Young People.
You can also read some other blogs that may be able to help you.