I am a consultant. I have to create a job for myself each and every day. In many ways I am perpetually unemployed. Like a Shark who never sleeps. I often speak to transition groups and am one of the Cofounders of Laguna Niguel Connectors. I meet lots and lots of people in transition.
As a marketer I see many of them pursuing a number of futile job hunting marketing tactics. Yes you market yourself into a job and marketing is a science.
During my advertising career I spent a lot of time being a New Business person. I am a Hunter. There are a lot of similarities between New Business hunting and Job Hunting.
In the pursuit of New Business many agencies waste a lot of time and efforts. They pursue resource depleting activity based on reasoning no greater than “Let’s just give it a shot.” Chasing wishful thinking and low probability opportunities is folly in New Business and the same thing is true with job hunting.
You may not feel like you are busy while you are in transition but remember there is only so much time and low probability job hunting is a waste of that precious resource.
I see a lot of people applying for square peg jobs when they are round pegs. Waste of time. If you are a sales person don’t apply for marketing jobs. Close only counts in curling. If you are a client person don’t apply for agency jobs and vice versa. If the position is with a digital agency and your digital experience is your Facebook page why apply?
Leave a low carbon footprint in futile job pursuit.
This is 2015, and we’re still in a recession. Yet people still hand me cards with scratched out contact info. That is worst than soup on your interview tie. Or they have no cards. They might as well be invisible. How will people remember them?
If you want to chase jobs in underfunded industries like Green Tech and others, get ready for a long journey. I hope you have deep reserves in your bank account.
If you want to follow your heart in finding your next job start your own company or consult. Corporate America doesn’t have much heart these days. Apple products do not say Made in America.
Don’t use other people’s networks. People often reach out to me and say I met you once, can you please connect me with this person you know on LinkedIn? I probably have spent more time lining up with somebody at Vons than I spent with them. People have different rules of engagement on social networks that often baffle me. What about if somebody came up to you in real life and said, “Hi, I am a stranger. Can you introduce me to your friends and contacts? Why don’t you ask me to lend you money as well?
The best way to get connected is to leave the house and your computer behind. When I speak to business owners I often ask them if they feel they are ambassadors for their business. They all say yes. I tell them that sometimes ambassadors need to leave the embassy and the same thing applies to job hunting.
As I have said many times in the past, Face time not Facebook leads to relationships.
So stop wasting your time and start developing meaningful relationships that make people want to help you.
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