2 thoughts on “How Clients Can Get the Most From Their Agencies.

  1. Nice one Hank.

    A perennial topic and some great actionable examples of how you can help your agency help you. (Jerry Macquire anyone?)

    Simplistically I see a cornerstone of the relationship is ‘To Take Accountability” of your role in making the agency succeed. Their failure – creativally, strategically etc – should reflect directly on the client. No agency sets out to deliberately fail or under-deliver but it happens if & when their clients don’t shoulder some accountability for the agency’s success.

    Some of my own thoughts on the subject here: http://www.hiltonbarbour.com/wordpress/?p=771

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