A friend of mine who is in sales got a job offer this week. She was very happy. She got the job because of two reasons; relationships and Linkedin. Oh of course she has many other skills that got her the job but the relationship and Linkedin were pivotal. The last time this person found a job was by responding to an ad posted in a newspaper twelve years ago in the Old Normal.
Another friend of mine is in sales and recently lost their job. They were living in the Old Normal and were suddenly launched into a new and uncomfortable world called the New Normal.
They had less than 10 connections on Linkedin, an incomplete profile and no recommendations.
They were not alone. Many people who work for companies not engaged in social networking often are also not engaged with the personal marketing tools of the New Normal. I have blogged about this before.
The friend of mine who got the job this week really leveraged the power of Linkedin. The first thing she did was hire a professional photographer and had a number of photos taken in an office environment. She got photographed in a variety of outfits so she would be able to pick the very best one. It shows her in a Boardroom setting. She looks very professional, polished and like a business leader one would want to hire. My other friend has no picture on their Linkedin page. They were invisible.
The friend of mine who got the job this week had many recommendations from previous clients on her Linkedin profile. Former customers became her references. High level people don’t recommend people publically unless they believe in their capabilities. After all they have their reputation to protect. The other friend of mine had no recommendations on their Linkedin profile.
The friend of mine who got the job found that recruiters were always checking out her Linkedin page. She regularly sent them invites to connect on Linkedin and they responded. They were chasing her as she had adjusted to the New Normal.
My other friend in the Old Normal sent out e mails to his associates asking for a list of recruiters that they could chase.
I continue to be surprised by how many people remain in the Old Normal. This recession started in 2007 the same year the iPhone was introduced and let many people in transition continue to have an extremely weak presence on Linkedin. Why are they not listening? What do they not believe? They certainly don’t need more pain. The time to change has long passed.
Congratulations to my friend in the New Normal. Please wake up my friends in the Old Normal.
Hank Blank speaks to companies and organizations on How to Rise Above the Crowd. You can check him out by doing a Google search on Hank Blank or visiting his site at www.hankblank.com.
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