Would your Board be pleased if they knew your company’s brand’s investment was being managed by 22 year olds on social media? Are they good stewards of the brand? What if your company’s audit was done by the newest employee at your accounting firm?
Who sets quantitative reasons your company limits participation in social media?
Do you see a summary of what your customers are saying about your company in social media? Has your consumer’s sentiment changed in the past six months?
What is more valuable than knowing what people were saying about your product? Is your on line reputation important to you? Have you ever done a Google search on yourself?
So what is the cost benefit analysis? Your spending thousands of dollars in traditional market research to find out what your customers are thinking while they are talking to you for free but, you’re not there?
Do you have the right people listening? Answering? Adapting your brand message by proper interpretations? Can they see opportunity or do they just report what they have heard? Are they just eyes or are they wise?
If you don’t personally engage in any forms of social media, how did you make informed decisions on involvement… stockholder perception? A CEO without social media traction is in danger of going the way of a secretary, overhead projector, typewriter, pay phone or whiteout, outplacement? Are you staying marketable in today’s CEO world?
Start here. See why Ford totally reinvented itself and has dramatically changed their brand consideration by becoming social media centric. All started by the CEO… who participated. See what parts fit you.
Isn’t it time to have a listen on social media to see where your future earnings are going? Yes, there is too much for you to know. Get in a social media agency that lives, eats and breathes ‘brand’ in this space and let them do a diagnosis of you and your competitors in terms you need. Let them offer you a good place to be right now. Being out of it will put you out of the picture of leadership.
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