Hope all is well. I have been networking for many years and have blogged about the various benefits and aspects of networking on my site.
I still believe in the power of personal relationships and last week was able to get a friend’s resume pulled out of a pile by the HR person because of a number of connections. It is all about connecting the dots. Might not have been enough because of their experience but it still demonstrates the power of what networking practitioners believe.
However today in a sea of pink slips only the visible survive and rise to the top of the pile. If you are unfortunately in transition you are in a huge pool of great talent that blends into a pool of sameness unfortunately. Since they are all vying for a limited number of opportunities you really need to stand out. I was talking with a friend who recently got hired. He competed with 42 candidates and went through a total of 34 hours of interviews meeting with numerous people in two cities. The total time frame from start to finish was 3 and half months.
I get invitations to webinars on personal branding and designing your memorable 30-second pitch and I don’t listen. Today it’s not about your elevator speech, it is all about your Google presence. The chances of you meeting your future hiring manager on an elevator this week are slim. The chances of your future hiring manager doing a Google search on you are much greater.
You need to participate in social media because it helps your SEO when that hiring manager or recruiter searches for you at home one night. You may believe that Twitter is litter but that doesn’t matter, it helps your SEO.
You need to own Google. It is as simple as that. Not just showing up but dominating the entire first page with your though leadership, social media presence, and other media opportunities that you will also help your SEO.
You need to have your own website and personal URL based on your name. It is more important than that line you are paying for.
How is that photo on your Linkedin profile? Did you take it or a professional photographer?
You need to rise above the crowd. Today it is imperative to be easy to be found. Once people find you, your thought leadership needs to be robust to create your reputation and expertise. Hiring managers are very picky and you have to provide them with the rationale for hiring you.
A blog I have found is very effective at doing that if you have a voice. The distribution engines are readily available. You have to distinguish yourself not on what you do but on what you know and who you are. You have to productize your knowledge and create your distinction.
To contact Hank to speak to your company or organization about How to Rise Above the Crowd send him an e mail at firstname.lastname@example.org You can learn more about networking by downloading one of his CD’s To learn how to market yourself like a company send Hank an email.