I Heard The News today that the Internet is 25 Years Old.

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I got one of my numerous emails today. The article said that the Internet was 25 years old this month.

We have all seen the stats. There are trazillions of emails sent every day, a billion people on Facebook, billions of searches daily.  I have a PowerPoint of my own stats. It’s on Slideshare. You get the plot.

I have seen  great change many times.  I have always worked in the ad game which often pulls the rug out from underneath your feet. Marketing is all about changing behavior. Continue reading

What Young People Should Do The First Time They Get Fired.

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I got a call tonight from somebody who was let go yesterday by her company.

She was very articulate, well-educated and in the ad game.  It is an industry where the adrenaline runs high but job security runs on empty.

Her voice still had the crackle of youth.  Anyone with a daughter knows the wonder and the vulnerability of a young voice.

Yes getting fired is the future.  We are all contractors increasingly completing with robots and automation, out sourcing and other ways to eliminate labor costs.  As Leonard Cohen said I have seen the Future and it is murder.  He is still working today. Continue reading

Does Cold Calling Work for Advertising Agencies?

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I was having lunch with a client friend the other day.  He bought.  He works for a well-known National company.  The talk turned to advertising agencies as it often does.  He had been at his position for almost a year.  I played a small role in helping him get his current job. An introduction was all that it was and then his merits and experience landed him the gig.

Like most clients he is overtasked.  Lots to do with the often challenging resources of the New Normal.

He shared a story about all the people that called him when he got the job.  People that he never heard from when he was looking for a job.  He said he doesn’t even return their calls.  Yes insincerity is a thin veneer in the New Normal.

I’ve had many people think of me when they were looking for work because of my network.  Once they landed I went into the forgotten or too busy pile. No worries.  Those people come and go in life.

He asked me if every agency these days has a New Business person.  He said he was overwhelmed with calls from agencies constantly.  He message on his voice mail says that the best way to reach me is by e mail yet agencies left voice mails for him.  “I hate voice mails,” is what he said.

He shared that these cold calls and unsolicited e mails have become more creative and somewhat more desperate.  Click on this link and watch this video and we will tell you in 60 seconds why we would be perfect for you.

What some agencies don’t understand that clients today are trying to implement the highest return projects most efficiently. They don’t want to talk to agencies with solutions looking for problems that don’t align.  Like two ships passing through the night. Yet agencies call away.

Oh sure sometimes an agency will actually talk to a prospect and get some work.  Just like somebody will get a job off Monster or a job posted on a website but these are rare.  Most clients aren’t sitting around in offices with tidy desks with nothing to do that day but answer the phone.

I am helping an agency find some people to help grow.  They are successful.  They are expanding.  They don’t use New Business people.  No frisky puppies for them.  Instead they hire senior people in strategy, creative and account service and entrust them with agency growth.  You do that by knowing the business and talking client challenges and building relationships.  It is about alignment not misguided selling.

In the depths of the great recession and yes it was a deep crevice I wrote an article called why I Network with People in Transition.  It shared some stories on how I was able to develop business not by chasing people but by helping people.  How many agencies include helping marketing people in transition as part of their new business plan?  I wonder what would pay more dividends in the end.  Random phone calls or helping a person with a great track record that is bound to land?  You make the call.

You can connect with Hank on LinkedIn:

http://www.linkedin.com/in/hankblankcom

Follow his updates on twitter: @hankblank

Like Blank and Associates on Facebook

Watch a video on When Is It Time to Fire Your Agency

You may also enjoy these articles:

The Most Powerful Word in Agency New Business is NO.

Should Clients Conduct Their Own Agency Reviews?

It’s Time for Clients to Change the RFP Process.

How Not to Get Left Behind in the Old Normal.

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I read an e mail today from LinkedIn telling me that it was their 10th anniversary. I watched their video.   Time does fly.  LinkedIn was launched in May 2003.  Five years before the world melted and the New Normal was created.  That occurred in September 2008 and the world was at the brink of financial disaster.  Scary times.  Companies still remember those days because most hire slowly. Unless you are Google or are a Java Developer.

I think the New Normal made LinkedIn a success because the millions of people that got launched into transition captured its power and helped it to grow. No recession?  Maybe just more Facebook.

I had my weekly sushi lunch with my son today at Gen Kai in Dana Point. He is reading the Four Hour Work Week.

We always have a Happy Meal. You would like it.

Here’s a picture.

He told me that his friend’s sister just got a job at LinkedIn. She probably got a nice package.  I e mailed her when I got home.  I met her when she was ten in the Old Normal.  I shared that I have almost 10,000 connections on LinkedIn. You can’t act your age in the New Normal.   It is easier to do if you got to the New Normal years ago.  Even before the world melted although I did share its pain.

I connect with people who are applying for six figure jobs.  Their Linkedin photo looks like they are on a camping trip.  They don’t realize that they might not get that job because of their photo.  They think their resume is more important than their Linkedin profile. I found them on Linkedin.  They are obvious to the New Normal.

I still get resumes from people not remotely qualified for the people I am looking for.  They think that “let’s just see what happens” still works today.  They are wasting their time.  Since they are I won’t respond because I don’t want to waste mine. To get a job in the New Normal you have to pass through the eye of the needle not be the horseshoe closest to the stake.

I get an e mail from a printer the other day.  I didn’t know him.  He mentioned that I used to work at JWT in the past. He sent his corporate brochure along.  He wanted me to pass it along to anyone who may be looking for a reliable printer.  I did work for JWT for ten years in Toronto and Chicago.  The Chicago office was opened in 1891.  It closed in 2009 when the world melted so I don’t have time to send his corporate brochure along to anybody who may need printing.  I did call my daughter that day that works in Chicago at an agency on the corner of State and Wacker.  She found the job online.

Unfortunately many people are still stuck in the Old Normal and they act as if things didn’t change. They are blind.  I talk to their e mails and say “You don’t get it you have to change”.  But change is hard and I don’t have the time because you see in the New Normal your quickness of response is today’s currency. I heard that on Q on my CBC app on my iPhone while I was having a run around the soccer field in Laguna Niguel. He was on air in Toronto my home town.  He is Persian. There are 650,00O Persians in Southern CA.  I wonder if he knows that?

I want the people stuck in the Old Normal to come to the New World but many can’t.  I want to rescue them but I don’t have the capacity in an over capacitated New Normal world. It is best for them to find their own way as I did. I wish they would come over soon.  They have nothing to lose.

You can connect with Hank on LinkedIn.

Follow his updates on twitter: @hankblank

Like Blank and Associates on Facebook

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Listen to this audio recording on Networking Tips For Those Who Hate to Network.  It features my friend Tina Wilson who lives in the New Normal but is legally blind.  I love her new dog.