Working in the New Normal.


I got some emails from people in the Old Normal this week.  I don’t live there anymore. I left it long ago.  I didn’t see much of a future there for me.

The incoming emails came like rockets almost one after another. I wanted to duck for cover.

They were from different folks but they all shared the same story from diverse places.

“The company has gone through three rounds of layoffs in the last 18 months. It has been a challenging time.”  I bet it has been more than that.  I bet it has been worrisome, stressful, political, and dismal. I bet you your family meals are less happy even with a Happy Meal and the nights aren’t always restful even if you have a Sealy Posturepedic. Continue reading

How Not to Get Left Behind in the Old Normal.


I read an e mail today from LinkedIn telling me that it was their 10th anniversary. I watched their video.   Time does fly.  LinkedIn was launched in May 2003.  Five years before the world melted and the New Normal was created.  That occurred in September 2008 and the world was at the brink of financial disaster.  Scary times.  Companies still remember those days because most hire slowly. Unless you are Google or are a Java Developer.

I think the New Normal made LinkedIn a success because the millions of people that got launched into transition captured its power and helped it to grow. No recession?  Maybe just more Facebook.

I had my weekly sushi lunch with my son today at Gen Kai in Dana Point. He is reading the Four Hour Work Week.

We always have a Happy Meal. You would like it.

Here’s a picture.

He told me that his friend’s sister just got a job at LinkedIn. She probably got a nice package.  I e mailed her when I got home.  I met her when she was ten in the Old Normal.  I shared that I have almost 10,000 connections on LinkedIn. You can’t act your age in the New Normal.   It is easier to do if you got to the New Normal years ago.  Even before the world melted although I did share its pain.

I connect with people who are applying for six figure jobs.  Their Linkedin photo looks like they are on a camping trip.  They don’t realize that they might not get that job because of their photo.  They think their resume is more important than their Linkedin profile. I found them on Linkedin.  They are obvious to the New Normal.

I still get resumes from people not remotely qualified for the people I am looking for.  They think that “let’s just see what happens” still works today.  They are wasting their time.  Since they are I won’t respond because I don’t want to waste mine. To get a job in the New Normal you have to pass through the eye of the needle not be the horseshoe closest to the stake.

I get an e mail from a printer the other day.  I didn’t know him.  He mentioned that I used to work at JWT in the past. He sent his corporate brochure along.  He wanted me to pass it along to anyone who may be looking for a reliable printer.  I did work for JWT for ten years in Toronto and Chicago.  The Chicago office was opened in 1891.  It closed in 2009 when the world melted so I don’t have time to send his corporate brochure along to anybody who may need printing.  I did call my daughter that day that works in Chicago at an agency on the corner of State and Wacker.  She found the job online.

Unfortunately many people are still stuck in the Old Normal and they act as if things didn’t change. They are blind.  I talk to their e mails and say “You don’t get it you have to change”.  But change is hard and I don’t have the time because you see in the New Normal your quickness of response is today’s currency. I heard that on Q on my CBC app on my iPhone while I was having a run around the soccer field in Laguna Niguel. He was on air in Toronto my home town.  He is Persian. There are 650,00O Persians in Southern CA.  I wonder if he knows that?

I want the people stuck in the Old Normal to come to the New World but many can’t.  I want to rescue them but I don’t have the capacity in an over capacitated New Normal world. It is best for them to find their own way as I did. I wish they would come over soon.  They have nothing to lose.

You can connect with Hank on LinkedIn.

Follow his updates on twitter: @hankblank

Like Blank and Associates on Facebook

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Listen to this audio recording on Networking Tips For Those Who Hate to Network.  It features my friend Tina Wilson who lives in the New Normal but is legally blind.  I love her new dog.

Time In the New Normal.


I live in the New Normal.  I think I got here before a lot of people, when I started my marketing consulting business back in February 2001.  We had just witnessed the dot-com bubble, and 9/11 was coming up.  Maybe I have lived in the New Normal all my life.

Time is much different when you are a consultant and have to create a job for yourself every single day.  On Fridays, people tell me to “have a great weekend.”  My Fridays don’t feel like the Fridays I lived when I worked for somebody;  I work most Saturdays and even on Sundays for a bit or longer. Then again, Mondays don’t feel like Mondays,  and the dread of work for some doesn’t start on Sunday night – fortunately, I don’t really have much dread. There are other things that people who live my life think about. You have to live here to know them.

I like watches. Most work, others don’t, but I don’t use them as a way to find out what time it is – I wear them as a part of my brand. I use my iPhone to tell time, or to tell me when my workout is over. Many Millennials around me don’t wear watches. Some also wear them as jewelry; they seem to like big watches.

I often get calls from people I work with, asking if I have heard anything about a deal we are working on. I respond that in the New Normal, there is client time and agency time. Client time means that they want your proposal today. You take your smartphone to the toilet with you, don’t you? Guilty as charged, your honor. According to PC World, 74% of men do and 78% of women do.

Agency time, by contrast, is waiting for clients to review that proposal, respond to your presentation, or to your new business pitch that you worked late into the night to get ready. Two different clocks in the same 24-hour day, because clients or prospects have watches that still tick in the Old Normal.

The New Normal often doesn’t align with other agendas from the Old Normal. I often talk to people who tell me how they are waiting for checks in the New Normal. They are in the mail…we all know the joke, snail mail called bills arrive with their same rapid Old Normal pace. They march on with resolve and higher fees if you miss their beat.

In some ways, time is better in the New Normal. People sometimes ask me how old I am. I ask them what year it is, and then I tell them that I am the oldest and the youngest I have ever been in my life. I learned that from a song that was written in the past for the future, by the Byrds. The lyrics said, “I was so much older then, I am younger than that now.”

You can connect with Hank on Linkedin:

Follow his updates on twitter: @hankblank


You can watch a video by Hank on Networking Tips for Young People.

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