I have conducted agency reviews for clients like Jenny Craig and Toyo Tires. I was the fly on the wall.
I have won lots of New Business for agencies and supported myself for over a decade by creating my own salary.
So here are the key secrets I have discovered about New Business.
There are none. None. Nada. Zero. None. Aucun.
“I don’t want to hear that Hank. I want the easy answer.” Continue reading
I do because many people that I hardly know have given their friends to me.
You get a call or an e mail from a former co-worker or a friend.
“Hey buddy I just got let go. No way. That sucks. You are great. You will find a job soon. They will miss you and be sorry soon that’s for sure.”
“Can you have a Starbucks with me?”
“I would love to but I have a convention or something else coming up but I have a guy you should connect with.” Continue reading
I know the Recession well. I remember sitting in a Starbucks with some friends in Laguna Niguel in August 2008 and taking about starting a networking group to help people in transition. Snap your fingers and Laguna Niguel Connectors has almost 4000 members. People needed a place to go when the world melted.
Things seem to be getting better on the economic and employment front.
I read the OC Register today. Unemployment in the land of milk and honey and housewives on TV is down to 4.9%. Things aren’t that good over at the Register though. Continue reading
I love to network. I do it all the time. I have spoken to companies, schools and organizations across the country for years.
I guess that is why I am connected with thousands of people on LinkedIn. It surprises people but doesn’t surprise me as I was the guy waking up at 4.30 to take the 6.45 flight to Albuquerque, Omaha, Baton Rouge, Albany, and Jackson Mississippi from John Wayne Airport.
Establishing a broad network takes lots of personal investment. Some people want others to do their work for them. Continue reading
I got an email the other day from a very smart young lady that worked in the agency game.
She always knew her stuff.
I was checking in with her. She replied that all was good. Love my job she said. I just want to keep it.
It struck me with reflection. Continue reading