News From the New Normal 11/22/2014


In case you missed it the New Normal came from Convergence.  Like many changes do.  The first iPhone was launched on June 29th, 2007, Lehman Brothers collapsed on September 15th, 2008 and then social media platforms became mainstream.  Convergence indeed.

The world changed forever.

Don’t believe it.  Ask your kids if they would prefer to have a job or start their own business?

I started my week with my 80 pound eighteen month old lab Argo having a sore paw. Too many hundred bucks later he was on the mending track but with some pain.

The next day I called the Vet and said Argo was still hurting.  He said that he would call in a script to CVS. This kind of surprised me but I went with the flow.  I went to CVS and picked up a bottle of pain pills for Argo Blank for $11.99.  I didn’t need to show any ID for Argo and put in his date of birth.  Argo doesn’t have healthcare coverage or any pet insurance.

I wondered why getting Healthcare coverage for people was so difficult and why I paid more for my scripts even with insurance.

I day later I got an e mail from a friend. It was written very late at night.

The mass email informed many friends and supporters that of 5pm that day her company had budget cuts and no longer had a marketing department and she no longer had a job.  In the New Normal change can come on any day of the week.

This week I also got an email from another friend.  We connected again when I spoke at Product Camp in OC last week or so.  She was referring me to somebody she knew for a position I wanted to fill.  She had met this person a couple of weeks ago when she had an interview with his company.  He was part of a five person interview.  A week later he got downsized.

I attended a Marketing Conference put on by Rhythm Interactive this week.  Great way to cultivate New Business for agencies I thought.

I saw some presentations from the CEO of the OC Register that few people seemed to care about and some by a Marketer from GoPro that many people seemed to care a lot about.  I think we are all inclined to gravitate to today’s new toys.

It was a day of presentations and many ideas but I came away with one light bulb moment of the day.  Marketing today is All about Publishing.

What they didn’t say is that in the New Normal that applies equally to people.  You need to be constantly publishing to make you look smart to employees and prospects because this is the New Normal with all its bumps and bruises.  In Academics it used to be Publish or Perish but that applies to all today.

You can connect with Hank on LinkedIn:

Follow his updates on twitter: @hankblank

Like Blank and Associates on Facebook

You might enjoy these articles.

The Best Companies to work for In the New Normal.

Job Jargon of the New Normal.

Watch a Video called Are You Ready to Get Fired?

You’ve Made Networking a Challenging Accomplishment


One of my great friends John Vrba commented on one of my LinkedIn postings.

John Vrba.  Four letters. Two Syllables.

John makes a lot out of a little.

John is 95 or maybe 94.

He wrote “You’ve made networking a challenging accomplishment!”

I went to a John Vrba milestone birthday party a few years ago. Could have been his 85th th or 90th. The OC Register was there.   It was at the Ritz Restaurant in Newport Beach CA the epicenter of many things manifested in the Housewives of OC.  The restaurant went closed during the Great Recession.

Mr. Vrba is still in the game and so am I employed full time by my network even though I don’t have a job.

His comment made me smile.

Yes networking is a Challenging accomplishment.

The problem with networking is that it attracts a sea of the unlearned.

Many people think it means find people who know lots of people and sell them your stuff.

Be mostly obnoxious and turn people off although you are clueless on how you are approaching it.

There are no courses on networking in colleges although the majority of jobs and gigs are found through relationships.  That’s not teaching your children well.

Young enthusiast sales people find one of my blogs or videos on social media and like them and then try to sell me appointment selling by telephone in the New Normal. I don’t think so.   Want to buy the typewriter in my garage? I have an overhead as well.

I get LinkedIn emails from New Business people at agencies sitting at their computers with paychecks coming every two weeks asking me to connect them with some prospect I know. They think I am a public utility and my network is theirs.

I mostly ignore them.

I spoke about networking recently at Product Camp in OC and they told everyone at the opening if anyone sells in their presentations use your two feet and walk out.

That is the New Normal.

Some folks believe in the Pay it Forward Strategy of helping with no clear return in site.

I love the sentiment but many people don’t get the meaning.

Then there are some of the hardest ones.

They can be well intentioned and want to help people in transition.

Meet Jessica a friend of mine. She is in a totally unrelated industry than yours but has always loved marketing.  Can you please help her?

I can’t help somebody who wants to get into marketing who has no relevant experience.   I still believe in Magic but nobody can make that happen.

Then there are the wonderful connections of networking.  Those Starbucks coffees when you meet immediate friends.  The people who open doors, create opportunities and enrich your life.

I look at them and wonder how did you come into my life?

I have just met you but have known you all my life.

You have walked in my paths. Know where I want to go because you see it before I explain it.

You validate that I am doing the right thing.  Make the waste of time worth it.

They don’t happen every time but they make me network almost every time.

That’s the challenge and the delicate dance.

I won’t let the people that don’t get it make me leave my networking path.

You can connect with John Vrba on LinkedIn and Facebook and Twitter.

You can connect with Hank on LinkedIn

Follow his updates on twitter: @hankblank

Like Blank and Associates on Facebook

You might enjoy these articles.

Sorry It Is My Network Not Yours.

Watch a Video called Networking Tips: Don’t Act Your Age.

Networking Tips for Young People.

Job Hunting Tips for Young People


I know how to get a job. That’s because I haven’t had a job for over a decade.

I do something more difficult. I create a job for myself each and every day.

All of it comes from my network.

In many ways I am surprised that I am writing this blog.

I have used paid interns or assistants since the beginning to help market myself and make me smarter. Continue reading

Agency New Business in the Digital World.


I was returning from a trip to my hometown Toronto the other day. I have always learned from Toronto that the more things change the more things stay the same.

The Toronto Film Festival was on so the town was abuzz.

I remember when Gravity premiered there.

Canadian Astronaut Chris Hadfield was on hand. He sang Space Oddity from above the world. It went Viral. He obviously wasn’t in the ad game but had the social media game down pat. David Bowie sent him a tweet. Continue reading

Is It Time for a Digital Detox?


I was listening to a news story on my CBC app on my Apple Smart Phone when I was working out at 24 Hour Fitness. I looked out at the Pacific Ocean. It was as tranquil as serenity. I was surrounded by music playing to people wearing ear buds and TV monitors screaming silent.

My CBC news story was about a digital detoxing.

The difficulty of disconnecting from our appliances and the constant content overload. Continue reading