I got some emails from people in the Old Normal this week. I don’t live there anymore. I left it long ago. I didn’t see much of a future there for me.
The incoming emails came like rockets almost one after another. I wanted to duck for cover.
They were from different folks but they all shared the same story from diverse places.
“The company has gone through three rounds of layoffs in the last 18 months. It has been a challenging time.” I bet it has been more than that. I bet it has been worrisome, stressful, political, and dismal. I bet you your family meals are less happy even with a Happy Meal and the nights aren’t always restful even if you have a Sealy Posturepedic. Continue reading
I love to network. I do it all the time. I have spoken to companies, schools and organizations across the country for years.
I guess that is why I am connected with thousands of people on LinkedIn. It surprises people but doesn’t surprise me as I was the guy waking up at 4.30 to take the 6.45 flight to Albuquerque, Omaha, Baton Rouge, Albany, and Jackson Mississippi from John Wayne Airport.
Establishing a broad network takes lots of personal investment. Some people want others to do their work for them. Continue reading
New Business in the Agency game is a very tough road. It is a game comprised largely of rejection if you are in a pitch with other agencies. That is why that is not the optimum way of getting New Business. I know. I have hunted for New Business all my life. I am a consultant and have to create my job each and every day. My dinner comes from what I win. There is no time in my life to coast.
I have also had the pleasure of conducting agency reviews for a number of clients including Jenny Craig, Jacuzzi, Toyo Tires and many other companies. Continue reading
I got an email the other day from a very smart young lady that worked in the agency game.
She always knew her stuff.
I was checking in with her. She replied that all was good. Love my job she said. I just want to keep it.
It struck me with reflection. Continue reading
I received an e mail from a young man the other day. I am very easy to find and connect with because I market myself. He had read my blogs and watched some of my videos on New Business Development.
He was new to the agency world but he was in charge of his agency’s New Business program. He characterized himself as a new biz kid.
He was reaching out because he hadn’t received any training at the agency on how to pursue New Business. It was learn as you go. The training program of the New Normal. Continue reading